PRESS RELEASE: Commodore and Pixart together for new laptops with ARM Technology

25 September 2024

๐‚๐จ๐ฆ๐ฆ๐จ๐๐จ๐ซ๐ž ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐ž๐ฌ ๐’๐ข๐ ๐ง๐ฌ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐ฐ๐ข๐ญ๐ก ๐๐ข๐ฑ๐š๐ซ๐ญ ๐Ÿ๐จ๐ซ ๐ญ๐ก๐ž ๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐๐ž๐ฐ ๐‹๐š๐ฉ๐ญ๐จ๐ฉ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐€๐‘๐Œ ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ

Rome, September 23, 2024 โ€“ Commodore Industries, an Italian multinational embodying the revival of the iconic Commodore brand, announces a groundbreaking agreement with Pixart, an Argentinean leader in electronic manufacturing, to develop a new line of laptops equipped with advanced Qualcomm Snapdragon XElite processors based on ARM technology. This agreement represents a historic turning point for the future of Commodore, marking its return to the ARM ecosystem and ushering in a new era of technological innovation. Through this collaboration, Commodore is poised to redefine the market, offering cutting-edge solutions and superior performance.

After months of intense negotiations and strategic planning, the two companies have reached an agreement for the global production and distribution of five new ARM-based laptop models, designed to meet the evolving demands of a dynamic market with hybrid architectures supported by artificial intelligence. Thanks to Pixartโ€™s production efficiency and exceptional technological expertise, these new devices will not only represent the pinnacle of modern engineering but also reaffirm Commodoreโ€™s pioneering role in the electronics industry.

Luigi Simonetti, CEO of Commodore Industries, emphasized the significance of this strategic collaboration with great enthusiasm: โ€œ๐‘‡โ„Ž๐‘–๐‘  ๐‘Ž๐‘”๐‘Ÿ๐‘’๐‘’๐‘š๐‘’๐‘›๐‘ก ๐‘š๐‘Ž๐‘Ÿ๐‘˜๐‘  ๐‘Ž ๐‘‘๐‘’๐‘๐‘–๐‘ ๐‘–๐‘ฃ๐‘’ ๐‘“๐‘–๐‘Ÿ๐‘ ๐‘ก ๐‘ ๐‘ก๐‘’๐‘ ๐‘–๐‘› ๐‘กโ„Ž๐‘’ ๐‘›๐‘’๐‘ค ๐‘๐‘œ๐‘ข๐‘Ÿ๐‘ ๐‘’ ๐‘œ๐‘“ ๐ถ๐‘œ๐‘š๐‘š๐‘œ๐‘‘๐‘œ๐‘Ÿ๐‘’. ๐‘‡โ„Ž๐‘Ž๐‘›๐‘˜๐‘  ๐‘ก๐‘œ ๐‘กโ„Ž๐‘’ ๐‘–๐‘›๐‘ฃ๐‘Ž๐‘™๐‘ข๐‘Ž๐‘๐‘™๐‘’ ๐‘๐‘Ž๐‘Ÿ๐‘ก๐‘›๐‘’๐‘Ÿ๐‘ โ„Ž๐‘–๐‘ ๐‘ค๐‘–๐‘กโ„Ž ๐‘ƒ๐‘–๐‘ฅ๐‘Ž๐‘Ÿ๐‘ก ๐‘Ž๐‘›๐‘‘ ๐‘กโ„Ž๐‘’ ๐‘ฃ๐‘–๐‘ ๐‘–๐‘œ๐‘›๐‘Ž๐‘Ÿ๐‘ฆ ๐‘™๐‘’๐‘Ž๐‘‘๐‘’๐‘Ÿ๐‘ โ„Ž๐‘–๐‘ ๐‘œ๐‘“ ๐‘กโ„Ž๐‘’๐‘–๐‘Ÿ ๐ถ๐ธ๐‘‚ ๐‘Ž๐‘›๐‘‘ ๐‘“๐‘œ๐‘ข๐‘›๐‘‘๐‘’๐‘Ÿ ๐บ๐‘Ž๐‘๐‘Ÿ๐‘–๐‘’๐‘™ ๐‘‚๐‘Ÿ๐‘ก๐‘–๐‘ง, ๐‘ค๐‘’ ๐‘Ž๐‘Ÿ๐‘’ ๐‘“๐‘ข๐‘™๐‘“๐‘–๐‘™๐‘™๐‘–๐‘›๐‘” ๐‘กโ„Ž๐‘’ ๐‘‘๐‘Ÿ๐‘’๐‘Ž๐‘š ๐‘œ๐‘“ ๐‘š๐‘–๐‘™๐‘™๐‘–๐‘œ๐‘›๐‘  ๐‘œ๐‘“ ๐‘“๐‘Ž๐‘›๐‘ : ๐‘ก๐‘œ ๐‘๐‘Ÿ๐‘–๐‘›๐‘” ๐ถ๐‘œ๐‘š๐‘š๐‘œ๐‘‘๐‘œ๐‘Ÿ๐‘’ ๐‘๐‘Ÿ๐‘œ๐‘‘๐‘ข๐‘๐‘ก๐‘  ๐‘๐‘Ž๐‘๐‘˜ ๐‘ก๐‘œ ๐‘ ๐‘ก๐‘œ๐‘Ÿ๐‘’๐‘  ๐‘ค๐‘œ๐‘Ÿ๐‘™๐‘‘๐‘ค๐‘–๐‘‘๐‘’. ๐‘‡โ„Ž๐‘Ÿ๐‘œ๐‘ข๐‘”โ„Ž ๐‘กโ„Ž๐‘–๐‘  ๐‘๐‘œ๐‘™๐‘™๐‘Ž๐‘๐‘œ๐‘Ÿ๐‘Ž๐‘ก๐‘–๐‘œ๐‘›, ๐‘ค๐‘’ ๐‘Ž๐‘–๐‘š ๐‘ก๐‘œ ๐‘๐‘ข๐‘–๐‘™๐‘‘ ๐‘›๐‘œ๐‘ก ๐‘œ๐‘›๐‘™๐‘ฆ ๐‘กโ„Ž๐‘’ ๐‘๐‘Ÿ๐‘’๐‘ ๐‘’๐‘›๐‘ก ๐‘๐‘ข๐‘ก ๐‘Ž๐‘™๐‘ ๐‘œ ๐‘กโ„Ž๐‘’ ๐‘“๐‘ข๐‘ก๐‘ข๐‘Ÿ๐‘’ ๐‘œ๐‘“ ๐‘กโ„Ž๐‘’ ๐‘๐‘Ÿ๐‘Ž๐‘›๐‘‘, ๐‘Ÿ๐‘’๐‘Ž๐‘“๐‘“๐‘–๐‘Ÿ๐‘š๐‘–๐‘›๐‘” ๐‘œ๐‘ข๐‘Ÿ ๐‘๐‘œ๐‘š๐‘š๐‘–๐‘ก๐‘š๐‘’๐‘›๐‘ก ๐‘ก๐‘œ ๐‘–๐‘›๐‘›๐‘œ๐‘ฃ๐‘Ž๐‘ก๐‘–๐‘œ๐‘› ๐‘Ž๐‘›๐‘‘ ๐‘ž๐‘ข๐‘Ž๐‘™๐‘–๐‘ก๐‘ฆ. ๐ด๐‘‘๐‘‘๐‘–๐‘ก๐‘–๐‘œ๐‘›๐‘Ž๐‘™๐‘™๐‘ฆ, ๐‘ค๐‘–๐‘กโ„Ž ๐‘œ๐‘ข๐‘Ÿ ๐‘๐‘Ÿ๐‘œ๐‘‘๐‘ข๐‘๐‘ก๐‘–๐‘œ๐‘› ๐‘“๐‘Ž๐‘๐‘–๐‘™๐‘–๐‘ก๐‘–๐‘’๐‘  ๐‘–๐‘› ๐‘‚๐‘Ÿ๐‘ฃ๐‘–๐‘’๐‘ก๐‘œ, ๐‘ˆ๐‘š๐‘๐‘Ÿ๐‘–๐‘Ž, ๐ถ๐‘œ๐‘š๐‘š๐‘œ๐‘‘๐‘œ๐‘Ÿ๐‘’ ๐‘ค๐‘–๐‘™๐‘™ ๐‘Ž๐‘๐‘ก๐‘–๐‘ฃ๐‘’๐‘™๐‘ฆ ๐‘ ๐‘ข๐‘๐‘๐‘œ๐‘Ÿ๐‘ก ๐‘ƒ๐‘–๐‘ฅ๐‘Ž๐‘Ÿ๐‘กโ€™๐‘  ๐‘’๐‘“๐‘“๐‘œ๐‘Ÿ๐‘ก๐‘  ๐‘๐‘ฆ ๐‘Ž๐‘๐‘ก๐‘–๐‘ฃ๐‘Ž๐‘ก๐‘–๐‘›๐‘” ๐‘Ž ๐‘“๐‘ข๐‘™๐‘™๐‘ฆ ๐ผ๐‘ก๐‘Ž๐‘™๐‘–๐‘Ž๐‘› ๐‘Ž๐‘ ๐‘ ๐‘’๐‘š๐‘๐‘™๐‘ฆ, ๐‘๐‘Ÿ๐‘œ๐‘‘๐‘ข๐‘๐‘ก๐‘–๐‘œ๐‘›, ๐‘‘๐‘’๐‘ฃ๐‘’๐‘™๐‘œ๐‘๐‘š๐‘’๐‘›๐‘ก, ๐‘Ž๐‘›๐‘‘ ๐‘ ๐‘ข๐‘๐‘๐‘œ๐‘Ÿ๐‘ก ๐‘™๐‘–๐‘›๐‘’, ๐‘กโ„Ž๐‘ข๐‘  ๐‘š๐‘Ž๐‘ฅ๐‘–๐‘š๐‘–๐‘ง๐‘–๐‘›๐‘” ๐‘€๐‘Ž๐‘‘๐‘’ ๐‘–๐‘› ๐ผ๐‘ก๐‘Ž๐‘™๐‘ฆ ๐‘–๐‘› ๐‘กโ„Ž๐‘’ ๐‘ก๐‘’๐‘โ„Ž๐‘›๐‘œ๐‘™๐‘œ๐‘”๐‘ฆ ๐‘ ๐‘’๐‘๐‘ก๐‘œ๐‘Ÿ, ๐‘คโ„Ž๐‘–๐‘โ„Ž โ„Ž๐‘Ž๐‘  ๐‘๐‘’๐‘’๐‘› ๐‘Ž๐‘๐‘ ๐‘’๐‘›๐‘ก ๐‘–๐‘› ๐‘œ๐‘ข๐‘Ÿ ๐‘๐‘œ๐‘ข๐‘›๐‘ก๐‘Ÿ๐‘ฆ ๐‘“๐‘œ๐‘Ÿ ๐‘“๐‘Ž๐‘Ÿ ๐‘ก๐‘œ๐‘œ ๐‘™๐‘œ๐‘›๐‘”. ๐ผ๐‘› ๐‘กโ„Ž๐‘–๐‘  ๐‘๐‘œ๐‘›๐‘ก๐‘’๐‘ฅ๐‘ก, ๐ผ ๐‘Ž๐‘š ๐‘๐‘Ÿ๐‘œ๐‘ข๐‘‘ ๐‘ก๐‘œ ๐‘Ž๐‘›๐‘›๐‘œ๐‘ข๐‘›๐‘๐‘’ ๐‘กโ„Ž๐‘Ž๐‘ก ๐ถ๐‘œ๐‘š๐‘š๐‘œ๐‘‘๐‘œ๐‘Ÿ๐‘’ ๐‘ค๐‘–๐‘™๐‘™ ๐‘๐‘’ ๐‘œ๐‘›๐‘’ ๐‘œ๐‘“ ๐‘กโ„Ž๐‘’ ๐‘“๐‘–๐‘Ÿ๐‘ ๐‘ก ๐ผ๐‘ก๐‘Ž๐‘™๐‘–๐‘Ž๐‘› ๐‘š๐‘ข๐‘™๐‘ก๐‘–๐‘›๐‘Ž๐‘ก๐‘–๐‘œ๐‘›๐‘Ž๐‘™๐‘  ๐‘ก๐‘œ ๐‘๐‘Ÿ๐‘œ๐‘š๐‘œ๐‘ก๐‘’ ๐‘กโ„Ž๐‘’ ๐‘Ÿ๐‘’๐‘ฃ๐‘–๐‘ฃ๐‘Ž๐‘™ ๐‘œ๐‘“ ๐‘๐‘Ÿ๐‘œ๐‘‘๐‘ข๐‘๐‘ก๐‘–๐‘œ๐‘›, ๐‘›๐‘œ๐‘ก ๐‘œ๐‘›๐‘™๐‘ฆ ๐‘–๐‘› ๐ผ๐‘ก๐‘Ž๐‘™๐‘ฆ ๐‘๐‘ข๐‘ก ๐‘Ž๐‘๐‘Ÿ๐‘œ๐‘ ๐‘  ๐ธ๐‘ข๐‘Ÿ๐‘œ๐‘๐‘’ ๐‘Ž๐‘  ๐‘ค๐‘’๐‘™๐‘™.”

The collaboration between Commodore Industries and Pixart goes beyond the simple production of laptops: it embodies a shared vision of a technological future that aims to meet the needs of the modern consumer, with a strong focus on sustainability and the integration of emerging technologies. The choice of Qualcomm XElite processors based on ARM technology confirms Commodoreโ€™s desire to rediscover its roots, which lie in the revolutionary era of the โ€œAmigaโ€ computer, while propelling itself into a future of cutting-edge innovation. Pixart, a leader in technological innovation in Argentina, has built a solid reputation as a manufacturer of advanced electronics, and this agreement with Commodore further solidifies its global standing and reliability. The partnership between the two companies will not only revitalize the Commodore brand but also strengthen Pixartโ€™s role as a key player on the international scene of electronic innovation.

Gabriel Ortiz, CEO of Pixart Industries, proudly stated: “๐‘Š๐‘’ ๐‘Ž๐‘Ÿ๐‘’ ๐‘’๐‘ฅ๐‘ก๐‘Ÿ๐‘’๐‘š๐‘’๐‘™๐‘ฆ ๐‘’๐‘ฅ๐‘๐‘–๐‘ก๐‘’๐‘‘ ๐‘ก๐‘œ ๐‘๐‘œ๐‘™๐‘™๐‘Ž๐‘๐‘œ๐‘Ÿ๐‘Ž๐‘ก๐‘’ ๐‘ค๐‘–๐‘กโ„Ž ๐ถ๐‘œ๐‘š๐‘š๐‘œ๐‘‘๐‘œ๐‘Ÿ๐‘’ ๐ผ๐‘›๐‘‘๐‘ข๐‘ ๐‘ก๐‘Ÿ๐‘–๐‘’๐‘ , ๐‘Ž ๐‘๐‘Ÿ๐‘Ž๐‘›๐‘‘ ๐‘กโ„Ž๐‘Ž๐‘ก โ„Ž๐‘Ž๐‘  ๐‘š๐‘Ž๐‘‘๐‘’ โ„Ž๐‘–๐‘ ๐‘ก๐‘œ๐‘Ÿ๐‘ฆ ๐‘–๐‘› ๐‘๐‘œ๐‘š๐‘๐‘ข๐‘ก๐‘–๐‘›๐‘” ๐‘Ž๐‘›๐‘‘ ๐‘’๐‘™๐‘’๐‘๐‘ก๐‘Ÿ๐‘œ๐‘›๐‘–๐‘๐‘ . ๐ฝ๐‘œ๐‘–๐‘›๐‘–๐‘›๐‘” ๐‘“๐‘œ๐‘Ÿ๐‘๐‘’๐‘  ๐‘ก๐‘œ ๐‘๐‘Ÿ๐‘–๐‘›๐‘” ๐‘›๐‘’๐‘ค ๐‘๐‘Ÿ๐‘œ๐‘‘๐‘ข๐‘๐‘ก๐‘  ๐‘ก๐‘œ ๐‘”๐‘™๐‘œ๐‘๐‘Ž๐‘™ ๐‘š๐‘Ž๐‘Ÿ๐‘˜๐‘’๐‘ก๐‘  ๐‘–๐‘  ๐‘Ž ๐‘ ๐‘œ๐‘ข๐‘Ÿ๐‘๐‘’ ๐‘œ๐‘“ ๐‘๐‘Ÿ๐‘–๐‘‘๐‘’ ๐‘“๐‘œ๐‘Ÿ ๐‘ข๐‘  ๐‘Ž๐‘›๐‘‘ ๐‘Ž๐‘› ๐‘’๐‘ฅ๐‘ก๐‘Ÿ๐‘Ž๐‘œ๐‘Ÿ๐‘‘๐‘–๐‘›๐‘Ž๐‘Ÿ๐‘ฆ ๐‘œ๐‘๐‘๐‘œ๐‘Ÿ๐‘ก๐‘ข๐‘›๐‘–๐‘ก๐‘ฆ. ๐‘‚๐‘ข๐‘Ÿ ๐‘ก๐‘’๐‘Ž๐‘š ๐‘–๐‘  ๐‘“๐‘ข๐‘™๐‘™๐‘ฆ ๐‘๐‘œ๐‘š๐‘š๐‘–๐‘ก๐‘ก๐‘’๐‘‘ ๐‘ก๐‘œ ๐‘‘๐‘’๐‘ฃ๐‘’๐‘™๐‘œ๐‘๐‘–๐‘›๐‘” ๐‘‘๐‘’๐‘ฃ๐‘–๐‘๐‘’๐‘  ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘›๐‘œ๐‘ก ๐‘œ๐‘›๐‘™๐‘ฆ ๐‘š๐‘’๐‘’๐‘ก ๐ถ๐‘œ๐‘š๐‘š๐‘œ๐‘‘๐‘œ๐‘Ÿ๐‘’’๐‘  โ„Ž๐‘–๐‘”โ„Ž ๐‘ ๐‘ก๐‘Ž๐‘›๐‘‘๐‘Ž๐‘Ÿ๐‘‘๐‘  ๐‘๐‘ข๐‘ก ๐‘’๐‘ฅ๐‘๐‘’๐‘’๐‘‘ ๐‘กโ„Ž๐‘’๐‘š, ๐‘œ๐‘“๐‘“๐‘’๐‘Ÿ๐‘–๐‘›๐‘” ๐‘–๐‘›๐‘›๐‘œ๐‘ฃ๐‘Ž๐‘ก๐‘–๐‘ฃ๐‘’ ๐‘Ž๐‘›๐‘‘ โ„Ž๐‘–๐‘”โ„Ž-๐‘๐‘’๐‘Ÿ๐‘“๐‘œ๐‘Ÿ๐‘š๐‘Ž๐‘›๐‘๐‘’ ๐‘ ๐‘œ๐‘™๐‘ข๐‘ก๐‘–๐‘œ๐‘›๐‘ . ๐‘‡โ„Ž๐‘–๐‘  ๐‘๐‘Ž๐‘Ÿ๐‘ก๐‘›๐‘’๐‘Ÿ๐‘ โ„Ž๐‘–๐‘ ๐‘Ÿ๐‘’๐‘๐‘Ÿ๐‘’๐‘ ๐‘’๐‘›๐‘ก๐‘  ๐‘Ž๐‘› ๐‘–๐‘š๐‘๐‘œ๐‘Ÿ๐‘ก๐‘Ž๐‘›๐‘ก ๐‘š๐‘–๐‘™๐‘’๐‘ ๐‘ก๐‘œ๐‘›๐‘’ ๐‘“๐‘œ๐‘Ÿ ๐‘œ๐‘ข๐‘Ÿ ๐‘๐‘œ๐‘š๐‘๐‘Ž๐‘›๐‘ฆ ๐‘Ž๐‘›๐‘‘ ๐‘กโ„Ž๐‘’ ๐‘’๐‘›๐‘ก๐‘–๐‘Ÿ๐‘’ ๐ด๐‘Ÿ๐‘”๐‘’๐‘›๐‘ก๐‘–๐‘›๐‘’ ๐‘ก๐‘’๐‘โ„Ž๐‘›๐‘œ๐‘™๐‘œ๐‘”๐‘ฆ ๐‘ ๐‘’๐‘๐‘ก๐‘œ๐‘Ÿ.”

The agreement between Commodore Industries and Pixart represents more than just an industrial collaboration: it is a true strategic alliance aimed at revolutionizing the landscape of consumer and business electronics.

At a time when innovation is essential to remain competitive, this partnership lays the foundation for the development of cutting-edge products that will soon hit shelves worldwide, bringing Commodore back to the forefront of the tech industry. Thanks to Pixart’s manufacturing excellence and the shared vision between the two companies, consumers can expect a new generation of Commodore products characterized by high performance, superior quality, and affordability tailored to meet the needs of an increasingly demanding global market.

This agreement marks only the beginning of a collaboration that will see Commodore Industries leading further technological innovations, supported by a steadfast commitment to excellence and leadership in the electronics market.

Commodore is thrilled to launch a new editorial initiative dedicated to the community of users and enthusiasts of the big C computers, whether historical or modern.


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